Terms of Service

1. Acceptance of Terms

By creating an account, submitting a review, uploading a contract, or otherwise accessing or using AisleAdvisor (the “Service”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree to all of these Terms, do not use the Service.

These Terms constitute a legally binding agreement between you and AisleAdvisor, LLC (“AisleAdvisor,” “we,” “us,” or “our”).

These Terms are governed by the laws of the State of Georgia, United States. This choice of law shall not deprive any consumer of the protections afforded by the mandatory provisions of their state of residence.

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

2. Description of Service

AisleAdvisor is an anonymous wedding vendor review platform. We enable couples to share verified reviews of wedding vendors and provide tools—including an automated contract analysis feature—to help consumers make informed decisions.

AisleAdvisor is the only platform where vendors cannot pay to suppress negative reviews.

We function solely as a neutral venue for user-generated content. We are not involved in, and are not a party to, any transactions between users and vendors. AisleAdvisor does not endorse, guarantee, or verify the accuracy of any review, vendor profile, or other content posted by users.

The Service may include features such as vendor search, review submission, contract analysis, pattern detection, and geographic visualizations. We reserve the right to modify, suspend, or discontinue any feature at any time.

3. User Accounts & Eligibility

You must be at least 18 years of age to use the Service. By using AisleAdvisor, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into these Terms.

If you create an account (required for vendor accounts; optional for reviewers), you agree to provide accurate, current, and complete information and to update such information to keep it accurate, current, and complete.

You are responsible for safeguarding your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account.

We reserve the right to suspend or terminate any account at our sole discretion, including for violation of these Terms, suspected fraud, or prolonged inactivity.

4. User Content & License Grant

You retain ownership of all content you submit to the Service, including reviews, ratings, photos, and uploaded documents (“User Content”).

By submitting User Content, you grant AisleAdvisor a worldwide, perpetual, non-exclusive, royalty-free, sublicensable, transferable, irrevocable license to use, reproduce, modify, adapt, publish, translate, distribute, and display such content in connection with operating and promoting the Service.

Reviews persist after account deletion. To maintain the integrity and completeness of vendor records, reviews will remain publicly visible even if you delete your account. You may request individual review removal by contacting legal@aisleadvisor.com, subject to our Review Integrity Policy below.

By submitting a review, you represent and warrant that: (a) your content is truthful and based on your genuine experience; (b) you have direct, first-hand experience with the vendor you are reviewing; and (c) your review does not contain knowingly false statements of fact.

5. Review Integrity Policy

Reviews may only be removed if they:

1. Contain personal identifying information of third parties;
2. Are libelous, harassing, abusive, obscene, or contain hate speech;
3. Are unrelated to the vendor's goods or services;
4. Are clearly false and misleading (e.g., the reviewer never used the vendor, as confirmed by our verification process); or
5. Violate applicable law.

We may, at our sole discretion, remove content that violates these guidelines. All removal decisions are subject to internal review and are documented for legal protection.

Vendors may respond publicly to any review through their vendor account. Vendor responses are moderated before publication.

6. Anonymous Verification

AisleAdvisor is committed to protecting reviewer anonymity. We will not voluntarily disclose reviewer identity to vendors or third parties.

However, we may be compelled by valid legal process (such as a court order or lawfully issued subpoena) to disclose reviewer identity. In such cases, AisleAdvisor will:

1. Promptly notify the affected reviewer, unless prohibited by law or court order;
2. Assert available legal protections on behalf of reviewer anonymity, including applicable First Amendment and Anti-SLAPP defenses; and
3. Limit disclosure to only what is legally required.

Verification documents (contracts, booking confirmations, and similar materials) are immediately and permanently deleted after verification is complete. These documents are never retained, shared, or made accessible to vendors.

7. Contract Analysis Tool Disclaimer

This tool uses automated technology to identify and highlight common wedding vendor contract provisions. It does NOT:

• Provide legal advice specific to your situation;
• Draw legal conclusions about the enforceability of any provision;
• Create an attorney-client relationship; or
• Substitute for consultation with a licensed attorney.

You should consult a licensed attorney in your jurisdiction before making any legal decisions based on information provided by this tool. By using this feature, you acknowledge that it provides general informational content only and that AisleAdvisor bears no liability for actions taken in reliance on its output.

8. Prohibited Conduct

You agree not to:

• Submit fake, fabricated, or misleading reviews, including reviews for vendors you have not used;
• Harass, threaten, intimidate, or abuse any user, reviewer, or vendor;
• Post content that constitutes hate speech, discrimination, or incitement to violence;
• Use the Service for spam, commercial solicitation, or advertising unrelated to legitimate vendor reviews;
• Attempt to circumvent our verification systems, manipulate review scores, or create multiple accounts for deceptive purposes;
• Violate any applicable local, state, national, or international law or regulation;
• Reverse-engineer, decompile, or attempt to extract the source code of the Service;
• Attempt to identify anonymous reviewers through any means; or
• Interfere with or disrupt the integrity or performance of the Service.

9. Intellectual Property

The Service, including its original content (excluding User Content), features, functionality, design, and branding, is and will remain the exclusive property of AisleAdvisor and its licensors. The Service is protected by copyright, trademark, and other applicable intellectual property laws.

User-generated content is addressed in Section 4 above.

DMCA Compliance. We respect the intellectual property rights of others. If you believe that content on the Service infringes your copyright, please send a notice of claimed infringement to our designated DMCA agent:

DMCA Agent
AisleAdvisor, LLC
Email: legal@aisleadvisor.com

10. Disclaimers

11. Limitation of Liability

12. Indemnification

You agree to indemnify, defend, and hold harmless AisleAdvisor, its officers, directors, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your User Content; (b) your violation of these Terms; (c) your violation of any third-party right, including any intellectual property, publicity, or privacy right; or (d) any claim that your User Content caused damage to a third party.

13. Dispute Resolution

1. Informal Resolution. Before initiating arbitration, you agree to contact us at disputes@aisleadvisor.com and allow a sixty (60) day period for informal resolution.
2. Binding Arbitration. Any dispute not resolved informally shall be resolved through binding individual arbitration under the Federal Arbitration Act (9 U.S.C. § 1 et seq.) administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules.
3. Location. Arbitration shall take place in the county of your primary residence, or at another mutually agreed location, or by videoconference.
4. Costs. You are responsible only for the AAA's consumer filing fee (currently $225). AisleAdvisor will bear all other arbitration costs.
5. Class Action Waiver. All arbitration proceedings shall be conducted on an individual basis only. You agree to waive any right to participate in a class action, class-wide arbitration, or representative proceeding.
6. Small Claims Exception. Notwithstanding the above, either party may bring an individual action in small claims court for disputes within that court's jurisdiction.
7. Opt-Out. You may opt out of this arbitration agreement within thirty (30) days of creating your account by sending an email to optout@aisleadvisor.com with your name and the email associated with your account. If you opt out, disputes will be resolved in the state or federal courts located in Fulton County, Georgia.
8. Exceptions. Claims related to sexual assault or sexual harassment are exempt from this arbitration provision, as required by federal law.

14. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Georgia, without regard to its conflict of law principles.

This choice of law shall not deprive any consumer of the protections afforded by the mandatory consumer protection laws of their state of residence, including but not limited to the Colorado Privacy Act, the Tennessee Consumer Protection Act, and similar statutes.

15. Changes to Terms

We reserve the right to modify these Terms at any time. We will provide at least thirty (30) days' prior notice of material changes by email (to the address associated with your account) and by posting a prominent in-app banner.

Your continued use of the Service after the effective date of revised Terms constitutes your acceptance of those revisions.

Material changes—including modifications to the arbitration provision, limitation of liability, or review integrity policy—will require re-acceptance via a clickthrough mechanism before you may continue using the Service.

16. General Provisions

• Severability. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.
• No Waiver. Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
• Assignment. We may assign or transfer these Terms, in whole or in part, without restriction. You may not assign or transfer any rights or obligations under these Terms without our prior written consent.
• Entire Agreement. These Terms, together with our Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and AisleAdvisor regarding your use of the Service.
• Contact. For questions about these Terms, please contact us at legal@aisleadvisor.com.